Freshly updated profiles perform better than profiles that are keyword-optimized but haven’t been touched in months. Simply keeping your profile up to date makes a big difference too. The Company Name field is one that you can’t tweak – company name is the company name, but I have frequently noticed that when the company name contains a keyword– that profile jumps to the top of the search results for that keyword. When you have a lot of views to your profile, LinkedIn assumes you and your profile are relevant to others and thus serves your profile higher up in their search results. When your LinkedIn headline is crafted well, it compels a person to open your profile. The headline is important but it’s not just “AI” but the “human eye” that I am concerned about– the headline travels next to your name and is associated with all of your LinkedIn activity. Instead, use the keywords in your narrative. Inject your keywords into your Headline, About/Summary, Job Title, Job Description, and Skills/Endorsements sections but do it naturally and organically. Nothing is ever made public so all we can offer are guesses as to what we think works best. Great question! LinkedIn is constantly tweaking its search algorithm. Heather The Priority of Keywords for LinkedIn SEO I just wasn’t sure if LinkedIn prioritizes keywords in the headline section over other sections.

Is there any difference in LinkedIn profile optimization if someone puts a keyword in their headline vs their about section vs their experience section?įor example, if a recruiter were searching on a specific keyword, and a LinkedIn user has it in their profile, in one of those sections, does it make a big difference where? I hope you are doing great! I’m finalizing my LinkedIn presentation and had a question if you don’t mind…

Keyword linkedin